Innovative e-commerce model for food tourism products
Article first published online: 4 MAY 2009
Copyright © 2009 John Wiley & Sons, Ltd.
International Journal of Tourism Research
Volume 11, Issue 6, pages 595–600, November/December 2009
How to Cite
Huang, T.-C., Lee, T. J. and Lee, K.-H. (2009), Innovative e-commerce model for food tourism products. Int. J. Tourism Res., 11: 595–600. doi: 10.1002/jtr.731
- Issue published online: 19 OCT 2009
- Article first published online: 4 MAY 2009
- Manuscript Accepted: 17 FEB 2009
- Manuscript Received: 8 SEP 2008
- food tourism;
- business model;
The applications and opportunities for e-commerce are increasing. The unique features of the Internet have changed the styles and competition of enterprises. The key factor for the survival of enterprises in this competitive environment is whether they know how to make use of these features to maximise advantages and to make profits. Different enterprises' e-commerce business models were investigated in the food souvenir industry in Hualien, Taiwan. This study combines the characteristics of network marketing and develops a business model for e-commerce. This innovative business model in e-commerce suggests a new paradigm for traditional industries. Copyright © 2009 John Wiley & Sons, Ltd.