Despite the growing interest in tourism by gay men, there is little evidence (other than journalistic) of host communities' views towards such tourists. This paper describes a study of such views in a small Mexican beach destination popular with gay tourists. The village is also popular with heterosexual visitors and is known for nude bathing and drug consumption. Interviews were undertaken with a number of residents and revealed disapproval of the gay tourists. This was attributed by residents to overt sexual behaviour, and although there was no evident homophobia, it is postulated that this underlay the attitudes. Copyright © 2010 John Wiley & Sons, Ltd.