Evaluating travel website motivational communication using a structural equation modelling approach
Article first published online: 11 NOV 2010
Copyright © 2010 John Wiley & Sons, Ltd.
International Journal of Tourism Research
Volume 12, Issue 6, pages 787–802, November/December 2010
How to Cite
Kah, J. A., Lee, C.-K. and Chung, N. (2010), Evaluating travel website motivational communication using a structural equation modelling approach. Int. J. Tourism Res., 12: 787–802. doi: 10.1002/jtr.796
- Issue published online: 11 NOV 2010
- Article first published online: 11 NOV 2010
- Manuscript Accepted: 23 JUN 2010
- Manuscript Revised: 9 JUN 2010
- Manuscript Received: 29 DEC 2009
- online information value;
- travel motivation
This study examines online information value structure and its motivational communication competence using the motivational language theory (MLT). MLT explains how communication acts directed by managers to employees generate a greater motivation for work. Five information value dimensions — functional, hedonic, innovation, aesthetic and sign — were identified through literature on the subject of MLT and applied to online information. This study confirmed the multidimensionality of online information and proposed four online information dimensions: experiential (hedonic–innovation), sign, functional and aesthetic. The findings also suggested that experiential (hedonic–innovation) and functional information values have significant effects for travel motivation, including exploration, family togetherness, novelty, escape and socialisation. Copyright © 2010 John Wiley & Sons, Ltd.