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Keywords:

  • storm chasing;
  • niche tourism;
  • sensation seeking;
  • personality traits;
  • risk recreation

ABSTRACT

This study explores recreational storm chasing, a new form of niche tourism. In particular, this study examines sensation-seeking traits associated with participants' socio-demographics, storm-chasing involvement and tour satisfaction levels. Results show that recreational storm chasers scored highest on Experience Seeking and lowest on Boredom Susceptibility sensation-seeking dimensions. Correlation tests showed that several socio-demographic, storm-chasing involvement and tour satisfaction indicators are associated with Thrill and Adventure Seeking, Boredom Susceptibility, and Experience Seeking dimensions. Marketing and management implications of study results also are discussed. Copyright © 2011 John Wiley & Sons, Ltd.