Voluntary simplicity and the ethics of consumption
Version of Record online: 17 JAN 2002
Copyright © 2002 John Wiley & Sons, Inc.
Psychology & Marketing
Volume 19, Issue 2, pages 167–185, February 2002
How to Cite
Shaw, D. and Newholm, T. (2002), Voluntary simplicity and the ethics of consumption. Psychol. Mark., 19: 167–185. doi: 10.1002/mar.10008
- Issue online: 17 JAN 2002
- Version of Record online: 17 JAN 2002
The increased levels of consumption that have accompanied our consumer-oriented culture have also given rise to some consumers questioning their individual consumption choices, with many opting for greater consumption simplicity. This link between consideration of actual consumption levels and consumer choices is evident among a group of consumers known as ethical consumers. Ethical consumers consider a range of ethical issues in their consumer behavioral choices. Particularly prevalent is voluntary simplification due to concerns for the extent and nature of consumption. Through the presentation of findings from two qualitative studies exploring known ethical consumers, the relationship of consumer attitudes to consumption levels, and how these attitudes impact approaches to consumer behavior, are discussed. © 2002 John Wiley & Sons, Inc.