A new full-nest classification approach
Version of Record online: 16 NOV 2001
Copyright © 2002 John Wiley & Sons, Inc.
Psychology & Marketing
Volume 19, Issue 1, pages 25–58, January 2002
How to Cite
Schaninger, C. M. and Lee, D. H. (2002), A new full-nest classification approach. Psychol. Mark., 19: 25–58. doi: 10.1002/mar.1001
- Issue online: 16 NOV 2001
- Version of Record online: 16 NOV 2001
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