Surface-structure transformations and advertising slogans: The case for moderate syntactic complexity
Version of Record online: 31 MAY 2002
Copyright © 2002 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: Psycholinguistics & Marketing
Volume 19, Issue 7-8, pages 595–619, July - August 2002
How to Cite
Bradley, S. D. and Meeds, R. (2002), Surface-structure transformations and advertising slogans: The case for moderate syntactic complexity. Psychol. Mark., 19: 595–619. doi: 10.1002/mar.10027
- Issue online: 31 MAY 2002
- Version of Record online: 31 MAY 2002
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