Language and advertising effectiveness: Mediating influences of comprehension and cognitive elaboration
Version of Record online: 31 MAY 2002
Copyright © 2002 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: Psycholinguistics & Marketing
Volume 19, Issue 7-8, pages 693–712, July - August 2002
How to Cite
Wyer, R. S. (2002), Language and advertising effectiveness: Mediating influences of comprehension and cognitive elaboration. Psychol. Mark., 19: 693–712. doi: 10.1002/mar.10031
- Issue online: 31 MAY 2002
- Version of Record online: 31 MAY 2002
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