The influence of music tempo and musical preference on restaurant patrons' behavior
Article first published online: 21 NOV 2002
Copyright © 2002 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 19, Issue 11, pages 895–917, November 2002
How to Cite
Caldwell, C. and Hibbert, S. A. (2002), The influence of music tempo and musical preference on restaurant patrons' behavior. Psychol. Mark., 19: 895–917. doi: 10.1002/mar.10043
- Issue published online: 21 NOV 2002
- Article first published online: 21 NOV 2002
The article reports research into the effect of music tempo and musical preference on consumer behavior in a restaurant. The research investigates the extent to which these two variables influence actual and perceived time spent dining, the amount of money spent, and outcomes in terms of enjoyment of the experience and future behavioral intentions. The results show that music preference provided a better explanation of actual time spent dining than tempo, although neither variable had a significant effect on perceived time. Time spent in the restaurant was the most powerful predictor of money spent in the restaurant. Finally, the outcomes of the restaurant encounter were found to be significantly related to musical preference, but the effects of music tempo were nonsignificant. © 2002 Wiley Periodicals, Inc.