How to give and receive: An exploratory study of charitable hybrids
Article first published online: 21 NOV 2002
Copyright © 2002 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 19, Issue 11, pages 919–944, November 2002
How to Cite
Brady, M. K., Noble, C. H., Utter, D. J. and Smith, G. E. (2002), How to give and receive: An exploratory study of charitable hybrids. Psychol. Mark., 19: 919–944. doi: 10.1002/mar.10044
- Issue published online: 21 NOV 2002
- Article first published online: 21 NOV 2002
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