An early version of this article with a fraction of the current level of analysis was published as an abstract in the Proceedings of the 2001 Society for Marketing Advances Conference.
Radon: Appealing to our fears1
Article first published online: 4 APR 2003
Copyright © 2003 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: Radon: Appealing to Our Fears
Volume 20, Issue 5, pages 377–394, May 2003
How to Cite
LaTour, M. S. and Tanner, J. F. (2003), Radon: Appealing to our fears. Psychol. Mark., 20: 377–394. doi: 10.1002/mar.10078
- Issue published online: 4 APR 2003
- Article first published online: 4 APR 2003
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