An examination of perceived behavioral control: Internal and external influences on intention
Version of Record online: 6 JUN 2003
Copyright © 2003 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: Why People (Don't) Shop Online
Volume 20, Issue 7, pages 625–642, July 2003
How to Cite
Kidwell, B. and Jewell, R. D. (2003), An examination of perceived behavioral control: Internal and external influences on intention. Psychol. Mark., 20: 625–642. doi: 10.1002/mar.10089
- Issue online: 6 JUN 2003
- Version of Record online: 6 JUN 2003
We explore the dimensionality and structure of internal and external perceived behavioral control, extending research on the relationship between these control components. Two conceptual models were identified and tested in Study 1. External control was manipulated in Study 2 to further explicate hypothesized variation in perceived internal control. The results from both studies provide support for an antecedent relationship between control constructs with external control as an antecedent and internal control as the more proximate determinant of behavioral intent. Theoretical implications of findings are discussed. © 2003 Wiley Periodicals, Inc.