Musical tempo and waiting perceptions
Article first published online: 15 JUL 2003
Copyright © 2003 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: The Theory of Trying and Goal-Directed Behavior
Volume 20, Issue 8, pages 685–705, August 2003
How to Cite
Oakes, S. (2003), Musical tempo and waiting perceptions. Psychol. Mark., 20: 685–705. doi: 10.1002/mar.10092
- Issue published online: 15 JUL 2003
- Article first published online: 15 JUL 2003
Digital technology was used to isolate musical tempo from other musical variables, and experimental results in an undergraduate registration queue context confirmed the existence of a significant, positive relationship between background musical tempo variation and temporal perception (perceived minus actual wait duration). Findings also revealed how slow-tempo music produced significantly enhanced affective response (satisfaction, positive disconfirmation of expectations, and relaxation) compared to fast-tempo music. © 2003 Wiley Periodicals, Inc.