1520-6793/asset/MAR_left.gif?v=1&s=f23444a1d4b8693d2cc1fcb190b618882b0d9b41)
Research Article
The behavioral ecology of brand choice: How and what do consumers maximize?
Article first published online: 21 AUG 2003
DOI: 10.1002/mar.10098
Copyright © 2003 Wiley Periodicals, Inc.
Issue
1520-6793/asset/cover.gif?v=1&s=71320510dd3ee1c03a3c2b6d2e69bfd3cb62bb05 "Psychology and Marketing")
Psychology and Marketing
Special Issue: Evolutionary Psychology and Consumption
Volume 20, Issue 9, pages 811–836, September 2003
Additional Information
How to Cite
Foxall, G. R. and James, V. K. (2003), The behavioral ecology of brand choice: How and what do consumers maximize?. Psychol. Mark., 20: 811–836. doi: 10.1002/mar.10098
Publication History
- Issue published online: 21 AUG 2003
- Article first published online: 21 AUG 2003
Funded by
- Nuffield Foundation, London
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