Illusions of marketing planners
Article first published online: 3 MAY 2001
Copyright © 2001 John Wiley & Sons, Inc.
Psychology & Marketing
Volume 18, Issue 6, pages 527–563, June 2001
How to Cite
Weber, J. A. (2001), Illusions of marketing planners. Psychol. Mark., 18: 527–563. doi: 10.1002/mar.1020
- Issue published online: 3 MAY 2001
- Article first published online: 3 MAY 2001
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