How buyers frame problems: Revisited
Article first published online: 3 MAY 2001
Copyright © 2001 John Wiley & Sons, Inc.
Psychology & Marketing
Volume 18, Issue 6, pages 617–655, June 2001
How to Cite
Wilson, E. J., McMurrian, R. C. and Woodside, A. G. (2001), How buyers frame problems: Revisited. Psychol. Mark., 18: 617–655. doi: 10.1002/mar.1023
- Issue published online: 3 MAY 2001
- Article first published online: 3 MAY 2001
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