Brand alliance and customer-based brand-equity effects
Article first published online: 14 MAY 2004
© 2004 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 21, Issue 7, pages 487–508, July 2004
How to Cite
Washburn, J. H., Till, B. D. and Priluck, R. (2004), Brand alliance and customer-based brand-equity effects. Psychol. Mark., 21: 487–508. doi: 10.1002/mar.20016
- Issue published online: 14 MAY 2004
- Article first published online: 14 MAY 2004
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