The impact of the alliance on the partners: A look at cause–brand alliances
Article first published online: 14 MAY 2004
© 2004 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 21, Issue 7, pages 509–531, July 2004
How to Cite
Lafferty, B. A., Goldsmith, R. E. and Hult, G. T. M. (2004), The impact of the alliance on the partners: A look at cause–brand alliances. Psychol. Mark., 21: 509–531. doi: 10.1002/mar.20017
- Issue published online: 14 MAY 2004
- Article first published online: 14 MAY 2004
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