Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior



This article explores the relationship between trust, relationship commitment, and giving behavior. It operationalizes trust and commitment, develops measurement scales for each construct, and uses the technique of structural equation modeling to determine whether trust impacts directly on giving behavior or whether its effects are mediated by commitment. It concludes that commitment plays a mediating role and discusses implications for professional fund-raising practice. © 2004 Wiley Periodicals, Inc.