Why sad people like shoes better: The influence of mood on the evaluative conditioning of consumer attitudes
Article first published online: 24 AUG 2004
© 2004 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 21, Issue 10, pages 755–773, October 2004
How to Cite
Walther, E. and Grigoriadis, S. (2004), Why sad people like shoes better: The influence of mood on the evaluative conditioning of consumer attitudes. Psychol. Mark., 21: 755–773. doi: 10.1002/mar.20028
- Issue published online: 24 AUG 2004
- Article first published online: 24 AUG 2004
Vol. 32, Issue 3, 372, Article first published online: 27 JAN 2015
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