The role of fear in persuasion
Version of Record online: 22 SEP 2004
© 2004 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: Fear Appeals in Social Marketing Campaigns
Volume 21, Issue 11, pages 909–926, November 2004
How to Cite
Dillard, J. P. and Anderson, J. W. (2004), The role of fear in persuasion. Psychol. Mark., 21: 909–926. doi: 10.1002/mar.20041
- Issue online: 22 SEP 2004
- Version of Record online: 22 SEP 2004
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