Lexical interference in semantic processing of simple words: Implications for brand names
Version of Record online: 23 NOV 2004
© 2005 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 22, Issue 1, pages 51–69, January 2005
How to Cite
Hennessey, J. E., Bell, T. S. and Kwortnik, R. J. (2005), Lexical interference in semantic processing of simple words: Implications for brand names. Psychol. Mark., 22: 51–69. doi: 10.1002/mar.20046
- Issue online: 23 NOV 2004
- Version of Record online: 23 NOV 2004
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