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Research Article
On-line waiting: The role of download time and other important predictors on attitude toward e-retailers
Article first published online: 15 DEC 2004
DOI: 10.1002/mar.20051
© 2005 Wiley Periodicals, Inc.
Issue
1520-6793/asset/cover.gif?v=1&s=71320510dd3ee1c03a3c2b6d2e69bfd3cb62bb05 "Psychology and Marketing")
Psychology and Marketing
Special Issue: Experiments in E-commerce
Volume 22, Issue 2, pages 127–151, February 2005
Additional Information
How to Cite
Rose, G. M., Meuter, M. L. and Curran, J. M. (2005), On-line waiting: The role of download time and other important predictors on attitude toward e-retailers. Psychol. Mark., 22: 127–151. doi: 10.1002/mar.20051
Publication History
- Issue published online: 15 DEC 2004
- Article first published online: 15 DEC 2004
- Abstract
- References
- Cited By
Abstract
Across both marketing and management-information-system disciplines, download time has been identified as an important factor for on-line business success. This research is intended to clarify counterintuitive findings generated from previous research and Web-based experimentation. Here the roles of several factors, including download time, on the overall evaluation of an e-retailer are explored. With an experimental design, the article explores the impact of 5-, 30-, and 45-second download delays on attitude toward an e-retailer. Consistent with prior works, findings from both a main study and replication study indicate that objective download delay is not a critical determinant of attitude toward an e-retailer. However, findings show there are other direct and indirect delay effects, including those resulting from perceived retailer control of delay, that impact Web-system success. © 2005 Wiley Periodicals, Inc.