The moderating effect of perceived control on motivation to engage in deliberative processing
Article first published online: 20 JUL 2005
© 2005 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 22, Issue 9, pages 751–769, September 2005
How to Cite
Jewell, R. D. and Kidwell, B. (2005), The moderating effect of perceived control on motivation to engage in deliberative processing. Psychol. Mark., 22: 751–769. doi: 10.1002/mar.20083
- Issue published online: 20 JUL 2005
- Article first published online: 20 JUL 2005
Research has demonstrated that perceived control adds explanatory power to the prediction of behavioral intention. This research extends previous findings by demonstrating how different levels of perceived control can affect an individual's motivation to engage cognitive resources for deliberative processing when forming a behavioral intent. The results of three studies support predictions that lower versus higher levels of perceived control result in the formation of behavioral intent based on deliberative rather than nondeliberative processing. © 2005 Wiley Periodicals, Inc.