Ad–self-congruency effects: Self-enhancing cognitive and affective mechanisms
Article first published online: 28 SEP 2005
© 2005 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 22, Issue 11, pages 887–910, November 2005
How to Cite
Chang, C. (2005), Ad–self-congruency effects: Self-enhancing cognitive and affective mechanisms. Psychol. Mark., 22: 887–910. doi: 10.1002/mar.20089
- Issue published online: 28 SEP 2005
- Article first published online: 28 SEP 2005
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