Transforming sales organizations through appreciative inquiry
Article first published online: 27 DEC 2005
© 2006 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 23, Issue 2, pages 77–93, February 2006
How to Cite
Skinner, S. J. and Kelley, S. W. (2006), Transforming sales organizations through appreciative inquiry. Psychol. Mark., 23: 77–93. doi: 10.1002/mar.20101
- Issue published online: 27 DEC 2005
- Article first published online: 27 DEC 2005
The emergence of positive psychology has led to a change in the focus of researchers interested in psychological phenomena. Sales researchers, however, have been slow to adopt methods of positive psychology; few studies to date incorporate positive psychology constructs into the sales setting. One method of research consistent with positive psychology, called Appreciative Inquiry, has received a great deal of attention in recent years. Appreciative Inquiry is based on the assumption that positive individual and organizational change can be accomplished most effectively through a dialogue focusing on strengths and positive circumstances. This article is an initial attempt to examine the applicability of Appreciative Inquiry methods to the sales setting. © 2006 Wiley Periodicals, Inc.