A comparison of the effect of retail purchase and direct marketing on the endowment effect
Version of Record online: 1 DEC 2005
© 2006 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 23, Issue 1, pages 1–10, January 2006
How to Cite
Tom, G., Lopez, S. and Demir, K. (2006), A comparison of the effect of retail purchase and direct marketing on the endowment effect. Psychol. Mark., 23: 1–10. doi: 10.1002/mar.20107
- Issue online: 1 DEC 2005
- Version of Record online: 1 DEC 2005
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