Exploring the dimensionality of the need for cognition scale
Article first published online: 1 DEC 2005
© 2006 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 23, Issue 1, pages 11–34, January 2006
How to Cite
Lord, K. R. and Putrevu, S. (2006), Exploring the dimensionality of the need for cognition scale. Psychol. Mark., 23: 11–34. doi: 10.1002/mar.20108
- Issue published online: 1 DEC 2005
- Article first published online: 1 DEC 2005
Based on evidence presented for the Need for Cognition Scale in its original and abbreviated versions, users of the instrument assume its unidimensionality. In three exploratory studies, maximum-likelihood factor analysis reveals the presence of multiple dimensions in both forms of the scale. Four dimensions—enjoyment of cognitive stimulation, preference for complexity, commitment of cognitive effort, and desire for understanding —emerged with some consistency across samples and were found to be fairly resistant to changes in the polarity of scale items and to explain differentially consumer response to advertisements. © 2006 Wiley Periodicals, Inc.