Literal versus extended symbolic messages and advertising effectiveness: The moderating role of need for cognition
Article first published online: 24 FEB 2006
© 2006 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 23, Issue 4, pages 273–295, April 2006
How to Cite
Brennan, I. and Bahn, K. D. (2006), Literal versus extended symbolic messages and advertising effectiveness: The moderating role of need for cognition. Psychol. Mark., 23: 273–295. doi: 10.1002/mar.20111
- Issue published online: 24 FEB 2006
- Article first published online: 24 FEB 2006
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