Psychology & Marketing

Cover image for Vol. 29 Issue 6

June 2012

Volume 29, Issue 6

Pages 401–478

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. Assessing Advertising Effectiveness: The Potential of Goal-Directed Behavior (pages 411–421)

      Sebastian Berger, Udo Wagner and Christopher Schwand

      Version of Record online: 3 MAY 2012 | DOI: 10.1002/mar.20530

    2. Transformational Leadership: Managing the Twenty-First Century Sales Force (pages 434–444)

      Brent Smith, Trina Larsen Andras and Bert Rosenbloom

      Version of Record online: 3 MAY 2012 | DOI: 10.1002/mar.20532

    3. Dazing Diversity: Investigating the Determinants and Consequences of Decision Paralysis (pages 467–478)

      Frank Huber, Sören Köcher, Johannes Vogel and Frederik Meyer

      Version of Record online: 3 MAY 2012 | DOI: 10.1002/mar.20535

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