Psychology & Marketing

Cover image for Vol. 29 Issue 12

December 2012

Volume 29, Issue 12

Pages 919–1034

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. How does a Brand Ally Affect Consumer Evaluations of a Focal Brand? (pages 929–940)

      Kevin E. Voss, Bashar S. Gammoh and Xiang Fang

      Version of Record online: 12 NOV 2012 | DOI: 10.1002/mar.20575

    2. Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment (pages 941–955)

      Yongjun Sung, Sejung Marina Choi and Spencer F. Tinkham

      Version of Record online: 12 NOV 2012 | DOI: 10.1002/mar.20576

    3. Memory Enhances the Mere Exposure Effect (pages 995–1003)

      Tom Stafford and Anthony Grimes

      Version of Record online: 12 NOV 2012 | DOI: 10.1002/mar.20581

    4. What is the Value of Luxury? A Cross-Cultural Consumer Perspective (pages 1018–1034)

      Nadine Hennigs, Klaus-Peter Wiedmann, Christiane Klarmann, Suzane Strehlau, Bruno Godey, Daniele Pederzoli, Agnes Neulinger, Kartik Dave, Gaetano Aiello, Raffaele Donvito, Koyama Taro, Janka Táborecká-Petrovičová, Carmen Rodríguez Santos, Jaehee Jung and Hyunjoo Oh

      Version of Record online: 12 NOV 2012 | DOI: 10.1002/mar.20583

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