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Psychology & Marketing

Copyright © 2013 Wiley Periodicals, Inc., A Wiley Company

Cover image for Vol. 29 Issue 12

December 2012

Volume 29, Issue 12

Pages 919–1034

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations (pages 919–928)

      Thomas J. L. van Rompay, Peter W. de Vries, Fenna Bontekoe and Karin Tanja-Dijkstra

      Article first published online: 12 NOV 2012 | DOI: 10.1002/mar.20574

    2. How does a Brand Ally Affect Consumer Evaluations of a Focal Brand? (pages 929–940)

      Kevin E. Voss, Bashar S. Gammoh and Xiang Fang

      Article first published online: 12 NOV 2012 | DOI: 10.1002/mar.20575

    3. Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment (pages 941–955)

      Yongjun Sung, Sejung Marina Choi and Spencer F. Tinkham

      Article first published online: 12 NOV 2012 | DOI: 10.1002/mar.20576

    4. The Role of Ad-Evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model (pages 956–967)

      Chingching Chang

      Article first published online: 12 NOV 2012 | DOI: 10.1002/mar.20577

    5. Gay Consumers and Brand Usage: The Gender-Flexing Role of Gay Identity (pages 968–979)

      Gillian Oakenfull

      Article first published online: 12 NOV 2012 | DOI: 10.1002/mar.20578

    6. Rethinking Worldly Possessions: The Relationship between Materialism and Body Appearance for Female Consumers in an Emerging Economy (pages 980–994)

      Reto Felix and Martha R. Garza

      Article first published online: 12 NOV 2012 | DOI: 10.1002/mar.20579

    7. Memory Enhances the Mere Exposure Effect (pages 995–1003)

      Tom Stafford and Anthony Grimes

      Article first published online: 12 NOV 2012 | DOI: 10.1002/mar.20581

    8. Positive and Negative Affectivity as Mediators of Volunteerism and Service-Oriented Citizenship Behavior and Customer Loyalty (pages 1004–1017)

      Ajay K. Jain, Naresh K. Malhotra and Chong Guan

      Article first published online: 12 NOV 2012 | DOI: 10.1002/mar.20582

    9. What is the Value of Luxury? A Cross-Cultural Consumer Perspective (pages 1018–1034)

      Nadine Hennigs, Klaus-Peter Wiedmann, Christiane Klarmann, Suzane Strehlau, Bruno Godey, Daniele Pederzoli, Agnes Neulinger, Kartik Dave, Gaetano Aiello, Raffaele Donvito, Koyama Taro, Janka Táborecká-Petrovičová, Carmen Rodríguez Santos, Jaehee Jung and Hyunjoo Oh

      Article first published online: 12 NOV 2012 | DOI: 10.1002/mar.20583

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