Psychology and Marketing

Copyright © 2012 Wiley Periodicals, Inc., A Wiley Company

Cover image for Psychology and Marketing

March 2012

Volume 29, Issue 3

Pages 117–185

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. The Commodification of Self-Esteem: Branding and British Teenagers (pages 117–135)

      Katja Jezkova Isaksen and Stuart Roper

      Article first published online: 7 FEB 2012 | DOI: 10.1002/mar.20509

    2. Adolescent Motivations for Reality Television Viewing: An Exploratory Study (pages 136–143)

      Anthony Patino, Velitchka D. Kaltcheva and Michael F. Smith

      Article first published online: 7 FEB 2012 | DOI: 10.1002/mar.20510

    3. Discounting in International Markets and the Face Value Effect: A Double- Edged Sword? (pages 144–156)

      Ben Lowe, Bradley R. Barnes and Robert Rugimbana

      Article first published online: 7 FEB 2012 | DOI: 10.1002/mar.20511

    4. Effects of Mood States on Variety Seeking: The Moderating Roles of Personality (pages 157–166)

      Lin Chien-Huang and Lin Hung-Chou

      Article first published online: 7 FEB 2012 | DOI: 10.1002/mar.20512

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      In Search of the “Meta-Maven”: An Examination of Market Maven Behavior across Real-Life, Web, and Virtual World Marketing Channels (pages 167–185)

      Stuart J. Barnes and Andrew D. Pressey

      Article first published online: 7 FEB 2012 | DOI: 10.1002/mar.20513

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