Psychology & Marketing

Cover image for Psychology & Marketing

May 2012

Volume 29, Issue 5

Pages 293–400

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. Are Consumer and Brand Personalities the Same? (pages 334–349)

      Hazel H. Huang, Vincent-Wayne Mitchell and Richard Rosenaum-Elliott

      Article first published online: 11 APR 2012 | DOI: 10.1002/mar.20525

    2. You have full text access to this OnlineOpen article
    3. Interpersonal Relationship, Service Quality, Seller Expertise: How Important Are They to Adolescent Consumers? (pages 365–377)

      Wendy W. N. Wan, Chung-Leung Luk, Kim-Shyan Fam, Peiguan Wu and Cheris W. C. Chow

      Article first published online: 11 APR 2012 | DOI: 10.1002/mar.20527

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