Psychology & Marketing

Cover image for Vol. 29 Issue 9

Special Issue: Psychology, Marketing, and Celebrities

September 2012

Volume 29, Issue 9

Pages 637–703

Issue edited by: Robert A. Reeves

  1. Guest Editorials

    1. Top of page
    2. Guest Editorials
    3. Research Articles
  2. Research Articles

    1. Top of page
    2. Guest Editorials
    3. Research Articles
    1. Celebrities in Advertising: Looking for Congruence or Likability? (pages 651–662)

      Nathalie Fleck, Michael Korchia and Isabelle Le Roy

      Article first published online: 28 AUG 2012 | DOI: 10.1002/mar.20551

    2. The Impact of Negative Publicity on Celebrity Ad Endorsements (pages 663–673)

      Des Thwaites, Ben Lowe, Lien L. Monkhouse and Bradley R. Barnes

      Article first published online: 28 AUG 2012 | DOI: 10.1002/mar.20552

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