Psychology & Marketing

Copyright © 2013 Wiley Periodicals, Inc., A Wiley Company

Cover image for Vol. 29 Issue 9

Special Issue: Psychology, Marketing, and Celebrities

September 2012

Volume 29, Issue 9

Pages 637–703

Issue edited by: Robert A. Reeves

  1. Guest Editorials

    1. Top of page
    2. Guest Editorials
    3. Research Articles
    1. Introduction to the Special Issue: Psychology, Marketing, and Celebrities (pages 637–638)

      Robert A. Reeves

      Article first published online: 28 AUG 2012 | DOI: 10.1002/mar.20549

  2. Research Articles

    1. Top of page
    2. Guest Editorials
    3. Research Articles
    1. It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness (pages 639–650)

      Sejung Marina Choi and Nora J. Rifon

      Article first published online: 28 AUG 2012 | DOI: 10.1002/mar.20550

    2. Celebrities in Advertising: Looking for Congruence or Likability? (pages 651–662)

      Nathalie Fleck, Michael Korchia and Isabelle Le Roy

      Article first published online: 28 AUG 2012 | DOI: 10.1002/mar.20551

    3. The Impact of Negative Publicity on Celebrity Ad Endorsements (pages 663–673)

      Des Thwaites, Ben Lowe, Lien L. Monkhouse and Bradley R. Barnes

      Article first published online: 28 AUG 2012 | DOI: 10.1002/mar.20552

    4. Celebrity Worship, Materialism, Compulsive Buying, and the Empty Self (pages 674–679)

      Robert A. Reeves, Gary A. Baker and Chris S. Truluck

      Article first published online: 28 AUG 2012 | DOI: 10.1002/mar.20553

    5. Desire for Fame: Scale Development and Association with Personal Goals and Aspirations (pages 680–689)

      John Gountas, Sandra Gountas, Robert A. Reeves and Lucy Moran

      Article first published online: 28 AUG 2012 | DOI: 10.1002/mar.20554

    6. Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding (pages 690–703)

      Astrid Keel and Rajan Nataraajan

      Article first published online: 28 AUG 2012 | DOI: 10.1002/mar.20555

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