Psychology & Marketing

Cover image for Vol. 30 Issue 5

Special Issue: Measuring Sponsorship Performance

May 2013

Volume 30, Issue 5

Pages 385–460

Issue edited by: Tony Meenaghan

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. Memory for Sponsorship Relationships: A Critical Juncture in Thinking (pages 394–407)

      T. Bettina Cornwell and Michael S. Humphreys

      Version of Record online: 8 APR 2013 | DOI: 10.1002/mar.20614

    2. Metrics in Sponsorship Research—Is Credibility an Issue? (pages 408–416)

      Tony Meenaghan and Paul O'Sullivan

      Version of Record online: 8 APR 2013 | DOI: 10.1002/mar.20615

    3. Assessing the Financial Impact of Sponsorship Investment (pages 417–430)

      Anastasia A. Kourovskaia and Tony Meenaghan

      Version of Record online: 8 APR 2013 | DOI: 10.1002/mar.20616

    4. Sponsorship at O2—“The Belief that Repaid” (pages 431–443)

      Jonnie Cahill and Tony Meenaghan

      Version of Record online: 8 APR 2013 | DOI: 10.1002/mar.20617

    5. New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis (pages 444–460)

      Tony Meenaghan, Damien McLoughlin and Alan McCormack

      Version of Record online: 8 APR 2013 | DOI: 10.1002/mar.20618

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