Psychology & Marketing

Cover image for Vol. 30 Issue 6

June 2013

Volume 30, Issue 6

Pages 461–541

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. Brand Love is in the Heart: Physiological Responding to Advertised Brands (pages 469–478)

      Wendy Maxian, Samuel D. Bradley, Wesley Wise and Elizabeth N. Toulouse

      Article first published online: 23 APR 2013 | DOI: 10.1002/mar.20620

    2. Task-Relationship-Self: A Framework for Understanding Service Encounter Behaviors (pages 512–528)

      Graham L. Bradley, Beverley A. Sparks, Dieter Zapf, Janet R. McColl-Kennedy and Nerina L. Jimmieson

      Article first published online: 23 APR 2013 | DOI: 10.1002/mar.20624

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