Psychology & Marketing

Cover image for Vol. 30 Issue 8

August 2013

Volume 30, Issue 8

Pages 635–737

  1. Research Articles

    1. Top of page
    2. Research Articles
    3. Book Review
    1. Drivers of Brand Extension Success: What Really Matters for Luxury Brands (pages 647–659)

      Carmen-Maria Albrecht, Christof Backhaus, Hannes Gurzki and David M. Woisetschläger

      Article first published online: 5 JUL 2013 | DOI: 10.1002/mar.20635

  2. Book Review

    1. Top of page
    2. Research Articles
    3. Book Review

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