Psychology & Marketing

Cover image for Vol. 31 Issue 3

March 2014

Volume 31, Issue 3

Pages 161–236

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. The Effect of Requests for Positive Evaluations on Customer Satisfaction Ratings (pages 161–170)

      Michael A. Jones, Valerie A. Taylor and Kristy E. Reynolds

      Version of Record online: 24 JAN 2014 | DOI: 10.1002/mar.20684

    2. How Visual Brand Identity Shapes Consumer Response (pages 225–236)

      Barbara J. Phillips, Edward F. McQuarrie and W. Glenn Griffin

      Version of Record online: 24 JAN 2014 | DOI: 10.1002/mar.20689

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