Developing heuristic-based quality judgments: Blocking in consumer choice
Version of Record online: 12 MAR 2007
© 2007 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: Blocking in Consumer Choice
Volume 24, Issue 4, pages 295–313, April 2007
How to Cite
Oxoby, R. J. and Finnigan, H. (2007), Developing heuristic-based quality judgments: Blocking in consumer choice. Psychol. Mark., 24: 295–313. doi: 10.1002/mar.20162
- Issue online: 12 MAR 2007
- Version of Record online: 12 MAR 2007
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