Guilt appeals: Persuasion knowledge and charitable giving
Article first published online: 19 JUN 2007
© 2007 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 24, Issue 8, pages 723–742, August 2007
How to Cite
Hibbert, S., Smith, A., Davies, A. and Ireland, F. (2007), Guilt appeals: Persuasion knowledge and charitable giving. Psychol. Mark., 24: 723–742. doi: 10.1002/mar.20181
- Issue published online: 19 JUN 2007
- Article first published online: 19 JUN 2007
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