SEARCH

SEARCH BY CITATION

Cited in:

CrossRef

This article has been cited by:

  1. 1
    Jun San Kim, Minhi Hahn, Yeosun Yoon, The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products, Psychology & Marketing, 2015, 32, 2
  2. 2
    Sylvain Sénéchal, Laurent Georges, Jean Louis Pernin, Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product, Journal of Business Ethics, 2014, 124, 3, 365

    CrossRef

  3. 3
    Dr Christos Sarmaniotis and Dr Eugenia, Jaywant Singh, Stavros P. Kalafatis, Lesley Ledden, Consumer perceptions of cobrands: the role of brand positioning strategies, Marketing Intelligence & Planning, 2014, 32, 2, 145

    CrossRef

  4. 4
    Stavros P. Kalafatis, Debra Riley, Jaywant Singh, Context effects in the evaluation of business-to-business brand alliances, Industrial Marketing Management, 2014, 43, 2, 322

    CrossRef

  5. 5
    Shin-Shin Chang, Chung-Chau Chang, Ya-Lan Chien, Jung-Hua Chang, Having champagne without celebration?, European Journal of Marketing, 2014, 48, 11/12, 1939

    CrossRef

  6. 6
    Barbara J. Phillips, Edward F. McQuarrie, W. Glenn Griffin, How Visual Brand Identity Shapes Consumer Response, Psychology & Marketing, 2014, 31, 3
  7. 7
    Meng-Chun Tsai, Yung-Chien Lou, Lien-Ti Bei, Kent B. Monroe, Position matters when we stand together: a linguistic perspective on composite brand extensions, Journal of the Academy of Marketing Science, 2014, 42, 6, 680

    CrossRef

  8. 8
    Ali Besharat, Ryan Langan, Towards the formation of consensus in the domain of co-branding: Current findings and future priorities, Journal of Brand Management, 2014, 21, 2, 112

    CrossRef

  9. 9
    Yi-Chin Lin, Evaluation of co-branded hotels in the Taiwanese market: the role of brand familiarity and brand fit, International Journal of Contemporary Hospitality Management, 2013, 25, 3, 346

    CrossRef

  10. 10
    Yan Li, Hongwei He, Evaluation of international brand alliances: Brand order and consumer ethnocentrism, Journal of Business Research, 2013, 66, 1, 89

    CrossRef

  11. 11
    Louise A Heslop, John Nadeau, Norm O'Reilly, Anahit Armenakyan, Mega-event and Country Co-branding: Image Shifts, Transfers and Reputational Impacts, Corporate Reputation Review, 2013, 16, 1, 7

    CrossRef

  12. 12
    Laura Smarandescu, Randy Rose, Douglas H. Wedell, Priming a Cross-Category Brand Alliance: The Moderating Role of Attribute Knowledge and Need for Cognition, Psychology & Marketing, 2013, 30, 2
  13. 13
    Andy Wei Hao, Michael Y. Hu, Edward R. Bruning, Xin Liu, The Impact of Congruity and Country Image on Global Brand Alliance Evaluation, Journal of International Consumer Marketing, 2013, 25, 2, 107

    CrossRef

  14. 14
    Zixia Cao, Alina Sorescu, Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products, Marketing Science, 2013, 32, 6, 939

    CrossRef

  15. 15
    Hongmin Ahn, Yongjun Sung, A two-dimensional approach to between-partner fit in co-branding evaluations, Journal of Brand Management, 2012, 19, 5, 414

    CrossRef

  16. 16
    Astrid Keel, Rajan Nataraajan, Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding, Psychology & Marketing, 2012, 29, 9
  17. 17
    Matthias Messner, Marc-André Reinhard, Effects of Strategic Exiting from Sponsorship after Negative Event Publicity, Psychology & Marketing, 2012, 29, 4
  18. 18
    Matthew Tingchi Liu, Rongwei Chu, IpKin Anthony Wong, Miguel Angel Zúñiga, Yan Meng, Chuan Pang, Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products, Asia Pacific Journal of Marketing and Logistics, 2012, 24, 4, 561

    CrossRef

  19. 19
    Richard G. Netemeyer, Carrie M. Heilman, James G. Maxham, The Impact of a New Retail Brand In-Store Boutique and its Perceived Fit with the Parent Retail Brand on Store Performance and Customer Spending, Journal of Retailing, 2012, 88, 4, 462

    CrossRef

  20. 20
    Yung-Cheng Shen, Lien-ti Bei, Chia-Hsien Chu, Consumer evaluations of brand extension: The roles of case-based reminding on brand-to-brand similarity, Psychology & Marketing, 2011, 28, 1
  21. 21
    Theodore J. Noseworthy, Karen Finlay, Towhidul Islam, From a commodity to an experience: The moderating role of thematic positioning on congruity-based product judgment, Psychology & Marketing, 2010, 27, 5
  22. 22
    Yeqing Bao, Shibin Sheng, Innocent Nkwocha, Product difficulty incongruity and consumer evaluations of brand extensions, Journal of Retailing and Consumer Services, 2010, 17, 5, 340

    CrossRef

  23. 23
    Anja Reimer, Valerie Folkes, Consumers' inferences about quality across diverse service providers, Psychology & Marketing, 2009, 26, 12
  24. 24
    Breffni M. Noone, Sheryl E. Kimes, Anna S. Mattila, Jochen Wirtz, Perceived service encounter pace and customer satisfaction, Journal of Service Management, 2009, 20, 4, 380

    CrossRef

  25. 25
    Kelly O. Cowart, Gavin L. Fox, Andrew E. Wilson, A structural look at consumer innovativeness and self-congruence in new product purchases, Psychology & Marketing, 2008, 25, 12