Toward a unified theory of consumer acceptance technology
Article first published online: 7 NOV 2007
© 2007 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 24, Issue 12, pages 1059–1084, December 2007
How to Cite
Kulviwat, S., Bruner II, G. C., Kumar, A., Nasco, S. A. and Clark, T. (2007), Toward a unified theory of consumer acceptance technology. Psychol. Mark., 24: 1059–1084. doi: 10.1002/mar.20196
- Issue published online: 7 NOV 2007
- Article first published online: 7 NOV 2007
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