Research Article

When consumers and brands talk: Storytelling theory and research in psychology and marketing

  1. Arch G. Woodside1,*,
  2. Suresh Sood2,*,
  3. Kenneth E. Miller3,*

Article first published online: 11 JAN 2008

DOI: 10.1002/mar.20203

Issue

Psychology and Marketing

Psychology and Marketing

Volume 25, Issue 2, pages 97–145, February 2008

Additional Information

How to Cite

Woodside, A. G., Sood, S. and Miller, K. E. (2008), When consumers and brands talk: Storytelling theory and research in psychology and marketing. Psychol. Mark., 25: 97–145. doi: 10.1002/mar.20203

Author Information

  1. 1

    Boston College

  2. 2

    University of Technology, Sydney, Australia

  3. 3

    University of Technology, Sydney, Australia

*Boston College, Carroll School of Management, Department of Marketing, 140 Commonwealth Avenue, Chestnut Hill, MA 02467; telephone/fax: 617-552- 3069/6677

Publication History

  1. Issue published online: 11 JAN 2008
  2. Article first published online: 11 JAN 2008

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