Can consumers recognize misleading advertising content in a media rich online environment?
Article first published online: 10 JUN 2008
© 2008 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: New Developments in E-Commerce
Volume 25, Issue 7, pages 655–674, July 2008
How to Cite
Mitra, A., Raymond, M. A. and Hopkins, C. D. (2008), Can consumers recognize misleading advertising content in a media rich online environment?. Psychol. Mark., 25: 655–674. doi: 10.1002/mar.20230
- Issue published online: 10 JUN 2008
- Article first published online: 10 JUN 2008
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