Comparing the perceived value of information and entertainment mobile services
Version of Record online: 10 JUL 2008
© 2008 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: New Media: Mobile Advertising and Marketing
Volume 25, Issue 8, pages 732–755, August 2008
How to Cite
Pihlström, M. and Brush, G. J. (2008), Comparing the perceived value of information and entertainment mobile services. Psychol. Mark., 25: 732–755. doi: 10.1002/mar.20236
- Issue online: 10 JUL 2008
- Version of Record online: 10 JUL 2008
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