1520-6793/asset/MAR_left.gif?v=1&s=f23444a1d4b8693d2cc1fcb190b618882b0d9b41)
Research Article
Testing the boundaries of the choice overload phenomenon: The effect of number of options and time pressure on decision difficulty and satisfaction
Article first published online: 9 FEB 2009
DOI: 10.1002/mar.20269
© 2009 Wiley Periodicals, Inc.
Issue
1520-6793/asset/cover.gif?v=1&s=71320510dd3ee1c03a3c2b6d2e69bfd3cb62bb05 "Psychology and Marketing")
Psychology and Marketing
Special Issue: Assortment Structure and Choice
Volume 26, Issue 3, pages 204–212, March 2009
Additional Information
How to Cite
Haynes, G. A. (2009), Testing the boundaries of the choice overload phenomenon: The effect of number of options and time pressure on decision difficulty and satisfaction. Psychol. Mark., 26: 204–212. doi: 10.1002/mar.20269
Publication History
- Issue published online: 9 FEB 2009
- Article first published online: 9 FEB 2009
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