1520-6793/asset/MAR_left.gif?v=1&s=f23444a1d4b8693d2cc1fcb190b618882b0d9b41)
Research Article
The effect of choice complexity on perception of time spent choosing: When choice takes longer but feels shorter
Article first published online: 9 FEB 2009
DOI: 10.1002/mar.20270
© 2009 Wiley Periodicals, Inc.
Issue
1520-6793/asset/cover.gif?v=1&s=71320510dd3ee1c03a3c2b6d2e69bfd3cb62bb05 "Psychology and Marketing")
Psychology and Marketing
Special Issue: Assortment Structure and Choice
Volume 26, Issue 3, pages 213–228, March 2009
Additional Information
How to Cite
Fasolo, B., Carmeci, F. A. and Misuraca, R. (2009), The effect of choice complexity on perception of time spent choosing: When choice takes longer but feels shorter. Psychol. Mark., 26: 213–228. doi: 10.1002/mar.20270
Publication History
- Issue published online: 9 FEB 2009
- Article first published online: 9 FEB 2009
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