The effect of choice complexity on perception of time spent choosing: When choice takes longer but feels shorter
Version of Record online: 9 FEB 2009
© 2009 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: Assortment Structure and Choice
Volume 26, Issue 3, pages 213–228, March 2009
How to Cite
Fasolo, B., Carmeci, F. A. and Misuraca, R. (2009), The effect of choice complexity on perception of time spent choosing: When choice takes longer but feels shorter. Psychol. Mark., 26: 213–228. doi: 10.1002/mar.20270
- Issue online: 9 FEB 2009
- Version of Record online: 9 FEB 2009
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