What moderates the too-much-choice effect?
Article first published online: 9 FEB 2009
© 2009 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: Assortment Structure and Choice
Volume 26, Issue 3, pages 229–253, March 2009
How to Cite
Scheibehenne, B., Greifeneder, R. and Todd, P. M. (2009), What moderates the too-much-choice effect?. Psychol. Mark., 26: 229–253. doi: 10.1002/mar.20271
- Issue published online: 9 FEB 2009
- Article first published online: 9 FEB 2009
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